- We have fully implemented the 1+6 multi-category strategy to build China's leading beverage group
2024
- Introduction of electrolyte drink "Eastroc Water Boost"
- The company's annual results and revenue exceeded 10 billion
2023
- Listed on the Main Board of A shares, becoming the "first share of energy beverage"
2021
- Fully commit to promoting the 500ml bottle of Eastroc Vitamin energy drink.
2018
- Transformation to digital marketing, pioneering the use of "one item with one code"
2015
- The super logo "Eastroc" was born
2014
- Opening brand strategy and national expansion
- Eastroc signed Nicholas Tse as spokesperson
2013
- The company completed the transformation of state-owned enterprises into private joint-stock enterprises
2003
- The company is established
1994
