Empower love with vitality

As a national enterprise, Eastroc Beverage never forget its original mission of business for good, always upholds the philanthropic principle of "Empower love with vitality", supports those in need through various forms such as medical aid, sports education, scholarship donations, poverty alleviation and emergency disaster relief, and encourages the employees to actively participate in philanthropy, collectively fulfilling social responsibility, spreading the warmth and energy of love, and contributing to a better society.

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Established in 2022, Eastroc Beverage Charity Foundation has created a long-term philanthropic platform. Through disaster relief and poverty alleviation initiatives, the foundation fulfills the responsibility and commitment of a national enterprise.

"Hundred People Medical Care" Large-scale Free Clinic

As a long-term strategic philanthropic partner, Eastroc Beverage started cooperation with the Han Hong Love Charity Foundation as early as 2017 in raising the level of rural medical care and other aspects, supporting the "100 people medical assistance" philanthropic action for many years, and promoting the construction of primary medical care and health.

"Rising Stars of Basketball" philanthropy program

Since 2022, Eastroc Beverage has collaborated with the Yao Foundation to launch the "Rising Stars of Basketball" philanthropic initiative. Each year, the program supports sports education in a hundred rural primary schools, addressing the challenges of outdated sports equipment, insufficient teaching staff, and a lack of sports activities in these regions.

Eastroc Beverage - Children of Truck Drivers Scholarship Program

Eastroc Beverage, in parternership with China Workers Development Foundation, launched the "Eastroc Beverage - Children of Truck Drivers Scholarship Program", which plans to provide scholarships to the children of eligible truck drivers, aiming to help truck drivers reduce their burden and help the next generation to bravely pursue their dreams like a bird of prey.

Scholarship programa of “Rising Stars of White Coat”

In 2020, Eastroc Beverage collaborated with Southern Medical University to set up the "Rising Stars of White Coat Scholarship" program to encourage young talents to pursue careers in medicine. To date, the program has supported over 400 outstanding students.

Rapid response to social disaster relief

In the face of social disaster relief, Eastroc Beverage has taken active actions and continuously invested in anti-epidemic, flood and earthquake.